STYLE MIXER IS A CREATIVE AGENCY BASED IN MILAN, THE FASHION AND DESIGN CAPITAL RECOGNIZED FOR ITS OPENNESS TO NEW IDEAS. THROUGH ITS UNIQUELY INFORMED GLOBAL POINT OF VIEW, THE CONSULTANCY WORKS WITH COMPANIES IN THE DESIGN, FASHION AND LUXURY GOODS SECTORS TO MAXIMIZE A BRAND’S FULL POTENTIAL.
Its approach centers on identifying clients’ strategic needs by exploring both the rational side of each business and the intangible elements linked to the emotional connections brands create. We define and position our clients’ products and services by way of exploratory workshops, brand architecture, messaging framework, narrative and naming work. Our aim is to make brands desirable through the use of engaging visual concepts and a confident tone of voice that allow businesses to distinguish themselves in the market.
STYLE MIXER PROPOSES INTEGRATED FORMS OF COMMUNICATION WHERE DESIGN, MARKETING AND COMMUNICATIONS ARE PERFECTLY IN LINE WITH LONG-TERM BUSINESS OBJECTIVES.
We help transform companies into covetable brands through made-to-measure projects based on a deep understanding of the real world needs of our clients. Our strategic proposals rely on an astute command of aesthetics. Through elegant and refined ideas, we aim to seduce the consumer.
STRATEGY & INTELLIGENCE: The strategic approach of Style Mixer is based on a detailed and accurate analysis of the client in order to identify strengths, market opportunities and the most strategic positioning for a brand. Thanks to our experience working with international companies, Style Mixer offers a reliable and competent support service in line with the needs of a firm’s marketing department.
CREATIVITY: Research and content design, brand identity, architecture and interior design, packaging and digital interfaces are always guided by a strong aesthetic sensibiity that finds its strength in elegance and contemporaneity. Drawing on a deep knowledge and understanding of business objectives and customer needs, the goal is to make the brand desirable through ideas and imagery.
EXECUTION: Thanks to our potent mix of experience and expertise, Style Mixer is able to translate ideas into impactful projects. Cooperation and transparency are our calling card. Style Mixer effectively coordinates between the client and contractors to guarantee a fluid working relationship that ensures projects go off without a hitch.
Photo and Video Production, Set Design.
Marketing Analysis, Integrated Marketing Strategy, Long Term Agenda, Value Proposition, Portfolio and Architecture, Market Segmentation.
Content Creative Strategy, Content Development, Naming, Storytelling, Copywriting & Editorial.
Brand Positioning, Brand Architecture, Brand Identity, Graphic Design, Packaging.
Custom Publishing, Book Design, Publishing Management, Editorial.
ARCHITECTURE AND DESIGN
Architecture, Retail Design, Interior Design, Product and Furniture Design, Project Development.
Exhibition Concept & Design, Event Concept & Design.
For 10 years, Milizia oversaw the visual communications department of the design studio founded by renowned Italian architect and industrial designer Ettore Sottsass. Milizia worked on visual identity projects for clients such as Alessi, Vitra, Siemens and Corian®, publishing houses such as Rizzoli and Skira, and cultural institutions, notably La Biennale di Venezia.
After graduating with a degree in architecture from the Polytechnic University of Milan, Santi went to work for RSG, where she was involved in new builds and restoration projects for private clients and business, including the restoration of the Gio Ponti-designed Pirelli skyscraper and refurbishment projects for private residences. She changed direction in 2006 when a meeting with Vudafieri Saverino Partners shifted her focus towards retail design, leading to her involvement in international projects for luxury goods brands such as Tod’s.
GIACOMO ARDUINO CRISTOFORI
A graduate from the Polytechnic University of Milan, Cristofori specializes in interior and product design. After stints working in the transport sector and at architectural practice Vudafieri Saverino Partners, he switched in 1999 to focus on creative direction, working to develop concepts and designs for leading international brands.
Pincolini began his career as a graphic designer where he focused on developing projects for restaurants, design brands and public service companies. In 2008, he turned his attention towards the fashion and luxury goods sectors, gaining valuable experience working on photographic assignments alongside leading photographers. Today, his professional life revolves around the complementary fields of graphic design and photography.